Equipo de consultoría especializado en Coaching empresarial y el desarrollo de experiencias significativas BTL. Podrá encontrar soluciones en: Consultoría de Marketing ( Benckmarking, top of mind, targeting, investigacion de mercados, servicio al cliente, marketing viral, QR marketing) Personal Branding para cultura empresarial Aplicación del Modelo de Crecimiento y oportunidades Blue Ocean Strategy
If a business seeks to grow demand for a category of products, the effort may not elicit much of a reaction from its competitors; after all, if the entire category grows the rising tide lifts all boats. But a competitor's reaction is typically quite different when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often by firing off a campaign to win back many more customers than it lost.
ResponderEliminarThe article was very interesting because it shows how marketing services not 100% effective
ResponderEliminarThere are many ways to organize a marketing campaign but that works to be mixed so many ways to be successful
I found it very interesting the phrase "No one benefits when the two companies are retaliating. One such effort only offsets the other." It is true that companies are more concerned with what the competition and leave them aside
"Companies really need to pay attention to the effectiveness of their marketing instruments", this phrase is very interesting, personally i think that model called Flexible Substitution Logit (FSL) is better than the traditional instruments, because their results can be used for a make good decisions and achieve the success of a marketing campaign.
ResponderEliminar"The FSL model is very useful if you want to predict consumer demand," Steenburgh says. "This model gives you a better way to do that."
ResponderEliminarTe possibility of predict costumer demand its just what business man need to be success. Maybe we have to study this new model to see how it works and how we can lern about it.
I think the article helps us understand that the marketing strategies we use is not always thebest and the best we can do is try to mix all the strategies to target different people, each with different needs.
ResponderEliminarI think the article is very interesting, because it is very important to have tools that allow us to measure the effectiveness of marketing strategies to make good decisions as business managers
ResponderEliminarThe article has important concepts about the development marketing so that managers can implement in their companies.
ResponderEliminarCompanies constantly perform marketing projects in which use strategies and tools to potentiate its brand. There are different methods to evaluate which is the best strategy to apply, but these methods have unreliable results. From this, the professor Thomas J. Steenburghque who works in the marketing unit at Harvard Business School with other partners (Liu Qiang, Sachin Gupta, Henrietta Johnson Louis) have developed a model known as FLS (The Flexible Substitution Logit), that allows to identify which strategies are most optimal for the company and then succeed in creating a ideal blend of them to potentiate and achieve its sales goals and a huge profitability.
For this reason the FLS model allows a better investment in marketing strategies, a better analysis of competitors and customers and finally creates a brand development.
I think that this artikle has a nice concept about the development of the marketing.
ResponderEliminarThe projects of the Companies needs a lot of tools to get a correct evaluate whith strategy.